A fascinating analysis by leading thinker Tony Stevenson "Who Told You That Was True? How Four Generations Consume Information Differently — and Why It Matters".
The author looks at the dramatic change in the way the last four generations get their news and form opinions. Boomers, Gen X, Millennials, and GenZ have different habits and to some extent live in entirely different versions of Truth.
Tony has a list of recommendations that would be valuable for anyone who seeks to transmit a message to the public. Recommended reading.
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